| It is important to have both positive and negative motivators
in your e-learning strategy. With a marketing plan, you can turn
a necessary evil into something that learners look forward to
exploring. Like a traditional marketing plan, we really come to
understand our target market and what motivates them. By uncovering
truths about your learners, you will be in a better position to
send them the right message at the right time, and in the right
format.
Some of our formats include:
> Presentations
at meetings
> Emails
> Flyers or paycheck
stuffers
> Intranet pages
> Newsletters
> Physical bulletin boards
> Posters in training
or meeting rooms
> Incentives, such as
prizes or certificates
|
